I think that today, more so than ever, corporate responsibility is the best strategic as well as financial path that most businesses can follow. For most businesses there are both compelling reasons to be responsible and compelling statistics that validate that responsible businesses do better according to traditional financial metrics. Of course, how you define “responsible” is somewhat of a conundrum.
-Jeffrey Hollender, Founder of Seventh Generation (who has since moved on to work on other public policy issues)
(Funny he should mention the question of defining “responsible”… stay tuned to this blog for more on that in the weeks ahead!)