It should come as no surprise that that is NOT the type of dog earring we’re talking about this Favorite Quote Friday! No sir and no ma’am… we’re talking about dog-earing, which is what we at p.h. balanced films have been doing to the pages of Origin Magazine – a/k/a The Conscious Culture Magazine, which we’re loving for its focus on good business practices and the (often famous) consumers who support them!
“If we can change the corporations, we can move the planet forward. Corporations control this planet. Of the world’s 100 largest entities, fifty-one are corporations. Walmart, for example, is bigger than Norway. Virtually every major corporation is awakening to the fact that traditional advertising is no longer sufficient for building a world-class brands. A fancy jingle or slick digital ad campaign can’t get people to buy crappy products from an unethical company. Because of Internet search and social media technologies, corporations are now defined by what they do, not what they say.”
As if that weren’t already a perfect fit with our mission, we note that this article is by a fellow documentary filmmaker, Jeff Rosenblum, whose doc, “The Naked Brand,” focuses on the advertising industry and the impact of consumer power (e.g., Nike and Apple) – check it out! And happy Friday, all!